Embark on a journey to email marketing excellence while sidestepping common pitfalls. Prepare yourself! With a click of a button, you will be sending millions of emails.In this article, "The Email Marketer's Journey: Checklist for Sending Emails with Journey Builder,"...
⏱ 1 min. readSection 3: Objectives and Scope of a Marketing Cloud Project In this section you'll cover the following points: Clear definition of the project's objectives, outlining what is to be achieved and by when. Scope statement specifying the boundaries of the...
In Section 2 we explain why it is recommended to document:
– The need at the origin of a Salesforce Marketing Cloud project;
– Current marketing processes/systems.
And more.
The Executive Summary of a Marketing Cloud Project Why have an Executive Summary? An Executive Summary in a project plan offers a condensed yet comprehensive overview, enabling busy stakeholders to swiftly grasp the project's goals, alignment with organizational...
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