Section 3 : Objectives & Scope

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Section 3: Objectives and Scope of a Marketing Cloud Project

In this section you’ll cover the following points:

• Clear definition of the project’s objectives, outlining what is to be achieved and by when.
• Scope statement specifying the boundaries of the project, including inclusions and exclusions.

Practical Advice:

Make sure you articulate one main objective and at least two secondary objectives for your Marketing Cloud project.

Each must be time-bound!

Practical Advice:

Write down your Scope Statement.
Keep in mind that specifying exclusions can enhance scope clarity; ensure to include these.

Employing a “phased approach” is advisable, with certain items remaining on the backlog and excluded from the initial project phase.