Embark on a journey to email marketing excellence while sidestepping common pitfalls. Prepare yourself! With a click of a button, you will be sending millions of emails.
In this article, “The Email Marketer’s Journey: Checklist for Sending Emails with Journey Builder,” we’ll navigate the intricacies of successful email campaigns.
This checklist will be your safeguard against costly mistakes, ensuring your emails consistently deliver the results you desire.
Whether you are a certified Marketing Cloud expert, or just getting started- Join us on this voyage to avoid errors and maximize your email marketing potential with Marketing Cloud’s Journey Builder!
Journey Builder Checklist
Entry Source
Entry Data Extension – Audience count (numbers make sense?)
Data Extension organized in the correct folder
Scheduled TimeZone & Daylight Saving Time
Journey Settings
Journey Name / Naming convention
Re-Entry Conditions
Email Address Source (Journey data vs. Contact Data)
Journey Canvas
Email Activities
Correct creative, subject line, preheader
Send-Classification / IP address selection
Marketing Cloud Campaign association
Delivery Options
Campaign UTMs
Publication Lists
Exclusion Scripts in place (if need be)
Exclusion Script – for each email send activity
Exclusion Script – right content? (didn’t leave copy-pasted content from another send?)
Throttling / Delivery window if need be
Decision Splits
Data paths of each attribute in the decision split (Contact data vs. Journey data)
Wait Periods
Extend until time necessary?
Did you take into account a few minutes it takes for each email processing?
Quick Tip: Instead of “Wait 1 Day”, prefer “Wait 23 hours + extend until 9am” .
Remember to take into account a few minutes it takes to process each send!
Automation Studio
Automation Schedule and Timezone
Waiting activities match Journey builder waits (e.g. If refresh needed between sends)
Automation Activated
