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Embark on a journey to email marketing excellence while sidestepping common pitfalls. Prepare yourself! With a click of a button, you will be sending millions of emails.In this article, "The Email Marketer's Journey: Checklist for Sending Emails with Journey Builder,"...

⏱ 1 min. readSection 3: Objectives and Scope of a Marketing Cloud Project In this section you'll cover the following points: Clear definition of the project's objectives, outlining what is to be achieved and by when. Scope statement specifying the boundaries of the...

In Section 2 we explain why it is recommended to document:

– The need at the origin of a Salesforce Marketing Cloud project;
– Current marketing processes/systems.
And more.